We are seeking an experienced Marketing Director with a proven track record in the fintech industry, preferably targeting SMBs and with a knowledge of the lending space. As the Director of Marketing Strategy, you will play a pivotal role in driving revenue growth for a newly introduced automated lending product. This product targets the rapidly expanding Small-Medium Business (SMB) marketplace and emphasizes seamless online experiences, real-time decisioning, and customer success. Your responsibilities will include optimizing loan volume, credit line utilization, product engagement, and overall customer lifetime value.
Responsibilities:
- Strategic Leadership: Develop and execute marketing strategies to drive revenue growth for our automated lending product targeting the SMB marketplace.
- Customer Optimization: Optimize loan volume, credit line utilization, and product engagement to enhance customer lifetime value.
- Data-Driven Insights: Leverage data analytics to inform marketing decisions and identify opportunities for improvement.
- Market Research: Stay informed about industry trends, competitor activities, and customer preferences.
- Team Management: Lead and mentor a team of marketing professionals.
Qualifications:
- Experience: Proven track record as a Marketing Director in the SMB lending industry.
- Industry Knowledge: Familiarity with fintech, lending products, and digital marketing.
- Strategic Thinker: Ability to develop and execute innovative marketing strategies.
- Analytical Skills: Comfortable using data to drive decision-making.
- Leadership: Strong leadership and team management skills.
- Location: New York, NY
